When you experience a storyboard breakthrough, you’re only one step away from unlocking the visual power of your persuasive story.
The other day I described how far along Kim had been progressing on her PowerPoint makeover, and today she sent me a couple of slides showing some graphical treatments she was exploring for her storyboard (described on p. 118, "Applying a Variety of Design Techniques to Three Slides").
My response? Wow!
There actually may not be a fair side-by-side comparison between the old and new slides here, because her new slide is in a completely different universe altogether, but here goes:
Her old slide (left) is really just a simple categorical listing of information, equivalent to writing a grocery list on a piece of paper. Bullets might be good at helping you to compile lists like this, but one thing they are not good at doing is helping you to tell a story. Like most other presentations using this approach, the list of bullets is placed in a simplistic template that really doesn’t do justice to the quality of the information.
By contrast, her new slide (right) is the opening sequence to an engaging story we eagerly want to hear and see ("Am I calling the right play? I don’t know Kim, tell me what you think!"). It looks contemporary, media-savvy, and appropriate to the sophistication of her topic.
A transformation like this is possible only if you engage the thinking underlying the way you communicate, like Kim did. This is not about taking Kim’s old slides and making them "prettier". It is about applying a specific critical thinking process to the information you want to communicate, that ultimately allows you to express its deeper beauty with integrated words and visuals.
I can’t wait to see Kim’s finished presentation, especially in Notes Page format so we can see how the slides relate to Kim’s spoken words.
Is this sort of communication transformation possible for you? Absolutely. When you choose to evolve the critical thinking process you use to structure information, you too are only one step away from unlocking the visual power of your own persuasive story.