If we didn’t see a PowerPoint slide as a piece of paper projected onto a wall, how much would our perspective change?
Most analysis of PowerPoint applies principles of print design as the criteria for failure or success. That’s fine as long as you are willing to accept that the model for media for live presentations is paper. But paper is not the only lens through which you can see PowerPoint.
Filmmakers, like people who use PowerPoint, blend both projected image and spoken word to communicate. If you were to look at PowerPoint through a filmic lens you just may see a whole new vision of the medium. When you see your next film, ask yourself:
- How are filmmakers able to complex communicate information without using text on screen?
- What tools and techniques do good filmmakers use to engage audiences, and keep them interested?
- Does a film have to "tell them what you’re going to tell them" in order for an audience to understand what is happening?
When we answer questions like these and then refocus our underlying attention on PowerPoint, we might just find that there’s more to this medium than just a piece of paper.
Tip: The next time you see a film, watch it with the questions above in mind. Then visit here again and post the answers that you find.