How to Shift Your Audience’s Thinking From “Zoom” to “Wide Angle”

What do you do when your audience sees a topic one way, and you want to help them look at the same topic another way?

That’s the challenge that university administrator and BBP Online member Bob faced recently during this Aug. 14, 2008 BBP Presentation Clinic workshop.

In this session, Bob wants to help his audience of university administrators to develop a new set of communication skills when they talk to their constituencies.

His solution?  A BBP structure that literally helps his audience shift from a “zoom” perspective to the “wide angle” they really need to see.

To launch the video and see how we structured and sketched Bob’s presentation, click this link.

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