No matter how technical your product – or your topic – you still have to get your points across in clear language that makes sense to your audience. But pulling out the story is not always easy – and often takes a few rounds to get it where you want it to be.
In this 1-hour video, Regla and Rossy tackle a technical product presentation from their telecommunications company, and work on finding the story thread that will clearly identify the product benefits to an audience.
Watch this recording of the BBP Weekly Workshop recording on Nov. 13, 2009, and you’ll learn how to:
– Distinguish your product – or topic – from similar ones in the marketplace.
– Move beyond jargon to clear and direct language
– Make sure your benefits are front and center for your audience.
>>>To launch the recording of this workshop, click this link.