How do you balance your desire to sell your product or service, without being too sales-y?
In many instances, you may need to create a hybrid educational-sales presentation, like Barbara and Bob did in this recent weekly workshop recorded Feb. 4, 2010.
Barbara is a psychologist who has the opportunity to give a presentation to a group of parents about her area of speciality – the testing of children to determine their temperament, and the subsequent counseling of their parents on how best to handle their children’s behavior.
Watch this 1-hour video, and you’ll see how we:
– Created an educational structure for the presentation
– Wove anecdotes throughout
– Integrated a “soft-sell” technique to pique the interest of the audience
>>>To launch the recording of this workshop, click this link.